A Complete Guide to Popunder Ads: What They Are and How They Work
A Complete Guide to Popunder Ads: What They Are and How They Work
Blog Article
In the digital advertising world, businesses are constantly seeking new approaches to capture the attention of users. Popunder ads are located as a popular format, offering a subtle yet effective way of drive traffic, generate conversions, and increase brand awareness. While these are often wrongly identified as popup ads, popunder ads operate differently and therefore are often less intrusive.
In this short article, we are going to explain what popunder ads are, where did they work, their advantages, and best practices for using them inside your marketing strategy.
What Are Popunder Ads?
Popunder ads really are a type of display ad that opens inside a new browser window or tab behind the active window. Unlike popup ads, which immediately grab the consumer’s attention by appearing in addition to the current page, popunder ads remain hidden before user closes or minimizes their primary browser window. This makes them less disruptive and allows users to pay attention to the ad when they're finished using their main activity.
Because of these placement, popunder are generally considered to be more user-friendly than popup ads. They don’t hinder the browsing experience, but still provide advertisers with an opportunity to manage to get thier message across.
How Do Popunder Ads Work?
Here’s a step-by-step breakdown of how popunder ads work:
Triggering the Popunder Ad: When a user visits an online site, the popunder ad is triggered by an action—such as hitting a link, button, or form around the page. This can be done inside a way that feels seamless, often with no user realizing the ad has opened behind the main window.
Ad Opens in a very New Tab or Window: Instead of appearing on top of the current webpage (as being a popup would), the ad opens in a very new tab or browser window behind the active session. Users is not going to immediately begin to see the popunder ad.
User Engagement: Once an individual finishes browsing and closes the active window, they'll notice the popunder ad in private. Since the ad only appears after they’re carried out with their primary activity, it avoids interrupting an individual experience.
Click and Conversion: The popunder ad is made to drive clicks and conversions. Once the user discovers it, they're able to engage while using ad by simply clicking it, that leads them to the advertiser’s landing page or website.
Popunder ads tend to be used for getting visitors to specific offers, generating leads, or increasing website engagement.
Why Use Popunder Ads?
Popunder ads have many perks that make them a fascinating option for advertisers:
Less Intrusive User Experience
Unlike popup ads, which immediately take over an individual’s screen, popunder ads stay without anyone's knowledge and don’t interrupt browsing. This can lead to a more positive buyer experience and reduce ad fatigue.
High Visibility
Since the ad appears only after the consumer has finished their primary activity, they are more likely to give it their full attention. Popunder ads can perform higher visibility simply because they remain open for the user’s device until actively closed.
Better Click-Through Rates
Many advertisers find that popunder ads generate higher click-through rates (CTR) than traditional display ads. Because they are seen at a time when the user is more relaxed instead of distracted by other content, they're able to drive more meaningful engagement.
Lower Ad Blindness
Popunder ads avoid ad blindness, which takes place when users become acquainted with ignoring ads which are placed in predictable spots on a webpage. Since they appear in the new window or tab, popunders stand out and are more likely to capture user attention.
Cost-Effective Advertising
Popunder ads in many cases are less expensive than other types of display ads, for example native or video ads. They can supply a better return on your investment (ROI) for advertisers trying to reach a broader audience having to break the bank.
Extended Time on Screen
Unlike popup ads, which can be typically dismissed immediately, popunder ads remain open in the background prior to the user decides to shut them. This extends just how long the ad can be viewed and raises the chances that the person will build relationships with it.
Best Practices for Using Popunder Ads
To get the most from popunder ads, to understand best practices:
Target the Right Audience
Use targeting features available through popunder ad networks to make sure that your ads are shown to the right audience. Effective targeting can improve engagement rates and increase conversions. You can target according to user demographics, browsing behavior, location, or interests.
Optimize Landing Pages
Once users click on a popunder ad, they should be directed to a landing page that matches the ad’s message and was designed to convert. Ensure your web page is user-friendly, loads quickly, and includes clear calls to action (CTAs) that drive conversions.
Focus on Ad Design
Although popunder ads are less intrusive than popups, their design still plays a crucial role in engagement. Use compelling visuals, clear messaging, plus a strong CTA to entice users to click for the ad. Make sure the ad submissions are aligned while using product or service being promoted.
A/B Testing
Test different ad designs, messaging, and targeting ways of find the combination that works well best for your campaign. A/B testing helps identify what resonates using your audience and permits you to refine your ads for better performance.
Ad Frequency Control
Be tuned in to how often your popunder ads are displayed to users. Overuse can cause annoyance, that might reduce the effectiveness of one's campaign. Use frequency caps to regulate the number of times a user sees your popunder ad inside a certain timeframe.
Monitor Performance Metrics
Keep an eye on key performance indicators (KPIs), like click-through rates, conversion rates, and bounce rates, to judge the success of one's popunder ad campaigns. Use the data to generate informed decisions about optimizations.
Popular Popunder Ad Networks in 2024
If you’re looking to run popunder ad campaigns, here are a few of the top networks that provide this format:
PropellerAds
PropellerAds is one from the most well-known ad networks for popunder ads. It offers global reach, advanced targeting, and detailed performance tracking. The platform is suitable for both small businesses and large enterprises.
Adsterra
Adsterra is a popular ad network offering popunder ads which has a range of targeting options, including geo-targeting and device targeting. Adsterra is known for its anti-fraud system, ensuring high-quality traffic for advertisers.
PopAds
As the name suggests, PopAds focuses on popunder ads. It offers real-time bidding, advanced targeting options, and low minimum deposit requirements, which makes it ideal for advertisers with varying budgets.
ExoClick
ExoClick can be a performance-based ad network that delivers various ad formats, including popunders. It offers a person-friendly platform with real-time analytics and robust targeting features to make certain ad effectiveness.
HilltopAds
HilltopAds offers a variety of ad formats, including popunders. It provides advanced targeting, ad frequency control, as well as a fraud detection system to ensure high-quality traffic and better ROI.
Pros and Cons of Popunder Ads
Pros:
Higher Visibility: Since the ad stays in the background before the user is finished with their main activity, it’s unlikely to be ignored.
Less Intrusive: Popunder ads don’t interrupt the consumer’s browsing experience, which makes them more acceptable to many users.
Cost-Effective: Popunder ads normally have lower costs than other formats, driving them to a budget-friendly choice for many businesses.
Longer Engagement: Popunder ads stay open prior to the user actively closes them, definitely more time build awareness.
Cons:
Potential for Ad Blockers: Some users install ad blockers that specifically target popups and popunder ads, lowering the reach of the campaigns.
Delayed Interaction: Since popunder ads are hidden before user closes their main browser window, there’s normally a delay in once the ad sometimes appears, which could affect immediate engagement.
Negative Perception: While less intrusive than popups, some users still view popunders negatively, especially if these are not well-targeted.
Conclusion
Popunder ads give you a unique opportunity for advertisers to activate users in the less intrusive way. Their ability to remain in the background prior to the user is ready to activate gives them a benefit over other disruptive formats like popup ads. When used strategically, with proper targeting and optimization, popunder ads can generate high click-through rates, boost traffic, and result in better conversions.
As digital advertising is constantly on the evolve, popunder ads remain a valuable tool for marketers aiming to drive results in the cost-effective manner. By leveraging top popunder ad networks and following guidelines, businesses can incorporate this advertising format into their broader marketing strategy with success.